According to forecasts of the Singapore Tourism Board (STB), the number of international visitors to Singapore is expected to reach from 12 million to 14 million by 2023. The lion island nation’s tourism industry is also expected to fully recover by 2023. 2024.
The driving force for double growth comes from Chinese visitors; Singapore’s tourism revenue will range from 18 to 21 billion SGD (nearly 15.7 billion USD). Among them, many other Indonesian, Indian, and Australian tourists also contributed significantly to creating the above impressive revenue.
Mr. Keith Tan – Director General of the Singapore Tourism Board (STB) said that with 6.3 million international visitors in 2022, Singapore has proven its attractiveness to tourists after the Covid-19 pandemic.
During this time, STB will continue its efforts to enhance the attractiveness of Singapore as a destination. Accordingly, STB will support the development of new services in 2023, such as Bird Paradise park in Mandai Wildlife Reserve, or new experiences in Orchard Road area such as sports facilities. Trifecta integration.
“The achievements of the tourism industry in 2022 have proven Singapore’s attractiveness as a leading business and entertainment destination for visitors after the pandemic.
To maintain the growth of the tourism industry in 2023 and beyond, we will continuously expand our partnerships, build a rich year-round event schedule and increase investment in products as well as a newly re-imagined experience on the Island. At the same time, STB will continue to support units in the construction industry to develop the necessary capabilities to meet the needs of tourists.”. Mr. Keith Tan – General Director of STB added.
The hotel industry in Singapore also had an encouraging year thanks to strong demand for business and leisure travel. From April to December 2022, average room occupancy (AOR) reached 79.1%, compared to the figure of 87.3% recorded in the same period in 2019. Average room rate (ARR) during the period This increased by 17% to reach 260 SGD, while revenue per available room (RevPAR) increased by 6.2% to 206 SGD.
During 2022, Singapore welcomed a total of 465 new hotels including Citadines Connect City and Garden Pod @ Gardens By The Bay Center. New brands such as Hotel Telegraph (formerly SO Singapore), Pullman Singapore Orchard (formerly Grand Park Orchard), Voco Orchard Singapore (formerly known as Hilton Singapore at 581 Orchard Road) and Vibe Hotel Singapore Orchard (formerly known as Hilton Singapore at 581 Orchard Road) Elizabeth Hotel) is also introduced to visitors.
These investments once again affirm the private sector’s confidence in the growth prospects of Singapore’s tourism industry.
STB expects Singapore’s tourism industry to continue to grow this year based on the increasing flight network and number of flights, along with China’s gradual reopening. Starting from February 6, 2023, China has begun reopening group tours for tourists from this country to 20 other countries, including Singapore.
Singapore welcomed more than 3.6 million visitors from China in 2019, making China the Southeast Asian country’s top tourism market before the pandemic. Currently, Singapore has no longer tightened travel restrictions for Chinese tourists after China announced the relaxation of border controls.
In addition, the number of international tourists entering the country is expected to reach about 12 to 14 million visitors, thereby bringing the ‘Lion Island’ a tourism revenue of 18 to 21 billion SGD (nearly 15.7 billion VND). USD), equivalent to 2/3 to 3/4 of 2019’s revenue.
According to Mr. Keith Tan’s prediction in a press conference in January 2023: it will take until 2024 for Singapore’s tourism industry to return to the way it was before the pandemic.
In 2023, STB will continue its efforts to enhance the attractiveness of Singapore as a destination. Accordingly, STB will support the development of new services to be renewed in 2023, such as Bird Paradise park in Mandai Wildlife Reserve. In addition, new experiences at Orchard Road – such as the Trifecta integrated sports facility, are also in the list of services supported by STB.
In particular, STB will pre-spend 110 million SGD from a 500 million SGD grant dedicated to Singapore’s tourism recovery, to promote business and entertainment events. To increase awareness of the Singapore destination, STB will promote the Singapore Reimagine campaign in all key markets through promotional, content and relationship activities. creative partner.
STB will support human resource needs through the Tourism Careers Hub. It has recruited more than 500 employees in the tourism sector since launching in 2022, by providing career coaching, skill enhancement and candidate assessment services related to the position. recruitment.
In addition, STB will also continue to support digital transformation for the tourism industry with Tcube – a platform that has helped more than 1,000 local tourism companies grow through various programs.
